Dino-Mania Hits December

[J.A.F._Doorhof]

Dinosaurs are not only back but more popular than ever as evidenced by the recent success of Universal Studios Home Video's releases of Amblin Entertainment's Jurassic Park III and The Land Before Time: The Big Freeze. Capitalizing on the public's endless fascination with prehistoric creatures, both titles reflect the ongoing success of two of Universal Studios Home Video's longest-running franchises, appealing to a new generation of audiences. With the release of Jurassic Park III, which is projected to surpass DVD sales of Jurassic Park and The Lost World: Jurassic Park, over 6.5 million combined DVD units have been purchased by consumers, making the Jurassic Park franchise the biggest DVD franchise to date.
Universal Studios Home Video's other dino property, the popular The Land Before Time kidvid franchise, continues its impressive track record just in time for the holidays with the recent debut of The Land Before Time: The Big Freeze. In its first week of release, the title was already outpacing VHS and DVD sales of the previous adventure, last year's The Land Before Time: The Stone of Cold Fire, a testament to the evergreen appeal of the franchise...