Sonic Solutions Creates Sonic Studio, LLC

Started by J.A.F._Doorhof, April 11, 2002, 03:17:36

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J.A.F._Doorhof

Sonic Solutions revealed at the National Association of Broadcasters Convention (NAB) the formation of Sonic Studio, LLC, to accelerate development, marketing and sales of its SonicStudio line of professional audio workstations. The new company, formed in partnership with industry veterans Jeff Wilson and Eric Jorde, will assume from Sonic Solutions responsibility for developing and marketing the SonicStudio HD line of professional audio workstations and related activities.

Sonic Studio, LLC plans to expand development of the SonicStudio HD digital audio workstation line and its underlying technologies with a clear focus on the professional audio market. Key Sonic Solutions engineering and marketing personnel will join the new company, as well as a number of individuals who have deep experience with advanced professional audio applications and with the SonicStudio HD system. Sonic Solutions will support the new venture in a number of ways including providing engineering, marketing, logistical and manufacturing support.

"This new company is an excellent way to continue the tradition of Sonic Solutions' success in the professional audio market," said Bob Doris, president of Sonic Solutions. "As our main business has become increasingly dominated by the extraordinary growth of DVD-Video creation software, we've been concerned that we weren't able to devote appropriate attention to our professional audio products. It's clear to me that under Jeff and Eric's direction, Sonic Studio, LLC will be very successful in expanding and enhancing the SonicStudio HD audio workstation line, and moving the professional audio industry into the 21st century."

CONTACT: http://www.sonicstudio.com
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